Over the last 10 years, WorldWinds has worked to improve our weather readiness by working in partnership with university and government researchers with the goal of improving economic resilience and public safety. The company has been accomplishing these goals by converting advanced satellite data and complex weather models into scientifically sound yet intuitive and actionable public graphics that promote weather readiness, better decisions and improved personal safety. In developing effective weather graphics for public consumption, WorldWinds has formed a unique bridge between the broadcast media industry, research universities, and federal agencies including NASA, NOAA, and DOD. Through the SBIR program, WorldWinds has been able to leverage our country’s enormous weather science and engineering investments and merge these advanced observational and forecasting technologies with the behavioral sciences required to develop rapid comprehension, effective planning, and appropriate public action.