Our Mission
Milwaukee Magazine has been the city’s premier magazine for more than a quarter century.
Our goal has always been to create an informative, literate and entertaining magazine that will challenge Milwaukeeans with in-depth reporting and analysis of issues of the day, provide useful service features, and enlighten readers with thoughtful stories, essays and columns. Underlying this mission is the desire to discover what is unique about Wisconsin and its people, to challenge conventional wisdom when necessary, criticize when warranted, heap praise when deserved, and season all with affection and concern for the place we call home.
Milwaukeemag.com provides a more timely publication with daily updates of dining, entertainment and news stories. Yet the mission remains the same: to provide broad-ranging coverage of the metro area that is smart, fun and fiercely independent.
