Pattern is a family of brands designed to help you enjoy daily life through the process of making a home. We create purposeful brands that inspire you to learn, explore, and lay the foundation for a more present life.
Our first brand, Equal Parts, is a new approach to making food at home, combining inviting cookware with personal guidance. Our second brand, Open Spaces, is a home organization brand that allows you to 'Create Space to Enjoy'.
Pattern is led by Emmett Shine, Nick Ling, and a tested team of startup experts from Gin Lane. In the last decade with Gin Lane, they’ve built and scaled the foundation of over 50 digitally native vertical brands.
We are based in Chinatown, New York and proudly backed by some of the most prominent investors in consumer goods.
